A new operator survey finds that 40%1 are upgrading their beverage menu, and for good reason. No other menu category contributes more to profit and traffic.
Heartland Away From Home is the innovator in zero-calorie sweeteners, coffee concentrates and functional beverages. Here are four breakthroughs you should consider.
Zero-Sugar Dirty Sodas

With a 98%2 increase on menus in the past year, dirty sodas are the easy way to elevate fountain drinks for bigger tickets. With 77%3 of consumers now avoiding sugar, Heartland’s Splenda® Syrups and Creamers can differentiate your dirty sodas. There are multiple flavor combinations for LTOs or permanent menus, just add a diet cola.
Espresso Martini Mix

Up 243%4 on bar menus, the challenge is not demand, but time spent in prep. Heartland’s Java House® Espresso Cocktail Concentrate is premium coffee that is consistently quick and easy. It will increase your throughput to drive your profitability. Available in a plastic jug or single-serve peel & pour.
Cold Brew

Cold brew coffee continues to grow, projected to grow another 32% by 20305. Considered by consumers more premium than iced coffee, Java House® Cold Brew Concentrate makes it as easy as just adding water or milk. Grow your sales the easy way.
Energy For Your Fountain

Energy drinks are up 12%6 in the past year. Heartland’s Wrangler Energy™ in BIB means you can pour profitable mocktails or alcoholic beverages from your fountain gun! Sugar-free, Wrangler Energy is loaded with 8 vitamins, Taurine, Ginseng, Guarana, and plenty of caffine. Also available in 12 oz. cans.
The Next Gen. In Functional Beverages – Collagen Drinks

Liquid Science™ Collagen Peel & Pours lets you serve hot or cold beverages loaded with 12 grams of bovine collagen protein per serving. Collagen supports healthy hair, skin, nails, and joints. Simply use a peel & pour on hot or cold beverages. Available in multiple flavors.
Cash In On Innovation
If you are at work on your next beverage menu, try these smart options for added traffic, profits and with reduced labor.
Want free samples? We’re happy to ship them to you.
1 Kinetic-12 Operator Survey, June 2026
2 Datassential, 1-Year Menu Growth, June 2026
3 IFEC Consumer Survey, 2024
4 Datassential, 4-Year Menu Growth, June 2026
5 Datassential, 4-Year Projected Growth, June 2026
6 Datassential, 1-Year Menu Growth, June 2026

